The Co-operative Group has appointed Alderley Edge-based mobile messaging firm Mediaburst to run a campaign to highlight the plight of people imprisoned in Burma.

Co-operative signs Mediaburst to help jailed journalists
By Richard Morris

The Co-operative Group has appointed Alderley Edge-based mobile messaging firm Mediaburst to run a campaign to highlight the plight of people imprisoned in Burma.

Along with Manchester-based digital marketing agency Substance, Mediaburst will try to get the public to support a move to have five journalists freed from prisons in Burma along Nobel Peace Prize winner Aung San Suu Kyi.

The public will be able to join the campaign through a website, postcards in cinemas, social messaging service Twitter and text messages.
http://www.crainsmanchesterbusiness.co.uk/apps/pbcs.dll/article?AID=/20090709/FREE/907099973/1071